Spreading Out or Specializing
There are two main thoughts in the world of business. One tells us to avoid putting all of our eggs in one basket. The other tells us to focus on one specific thing . . . but which one is right?
Recently I was talking with a couple of friends and one of them told me that I wasn’t focused enough in my businesses, that I needed to concentrate on just one thing. I had been complaining about not spending enough time on my Gourmet Mama site to make it actually worthwhile, so it was an accurate observation.
Unfortunately, while I have several projects going with plenty of potential, I can’t stop earning money, so I never spend enough time on them. Taking a month or two and just spending all my time on one site would probably do wonders for that site. But I just can’t do it. It got me to thinking . . . maybe not everyone is meant to settle on one thing. Some of us are serial entrepreneurs, starting multiple businesses, while others focus on just one.
Which are you? Do you think it’s best to have one niche or to have many?
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