Setting Business Goals, Step by Step

‘Tis the season to start planning the upcoming year. Unfortunately, most people end up giving up on their resolutions within a week or two of New Year’s, but it doesn’t have to be that way. Here I’m going to show you step by step how to set business goals you can actually follow through on.

Step One: Write Down Yearly Goals

Don’t make a neverending list. Pick 3-5 goals that you want to hit in 2010, by the end of the year. These are your big goals and these are what most people stop at . . . “Earn $5,000 a month” or “Have 1,000 subscribers to my email list”, etc. The key to actually reaching your big goals is to break them down . . . which takes us to the next step.

Step Two: Plan Monthly Goals

Take the first yearly goal you wrote down. Now you’re going to need to figure out exactly how you are going to reach that. Let’s say you run a freelance writing business and you want to earn $5,000 a month by the end of 2010. It’s a nice dream, but you have to take action to get there.

You have 12 months to reach that goal, so how are you going to do it? If you’re like me and write SEO articles, you aren’t going to hit that figure without going insane, so that means some things will have to change. You might need to change your writing focus and work on web copy instead of articles, for example, or move into sales letters which can be worth thousands of dollars each. If you have no experience in these areas, that means you’ll need to set goals for each month to first learn (ebooks, videos or even e-classes) the skills needed, then to promote and get experience and finally, raise your prices until you reach that goal of $5,000.

Now, let’s say you aren’t interested in writing for clients anymore and you want to move into your own stuff without losing income. You might start by doing your usual client work, as well as working on a website, ebook or e-course of your own on the side. Gradually, you would build up your own product list, promoting that more and more, and gradually easing up on work for others.

Set specific goals for each month. In this case, it might be something like this:

January: Take sales page copywriting course

February: Set up website and two sample sales letters

March: Article marketing and social media promotion for Sales site

etc.

Step Three: Break It Down Further

So, now you have your monthly goals and you know what you need to accomplish each month, but usually that isn’t enough. Now you need to figure out what to do each week and even on a daily basis. Whether you go as far as to plan out daily activities or not is completely up to you. If you DO decide to go this route, you may want to do this planning on a monthly basis. So, plan out the weeks now and at the end of each month, you plan the daily goals for the coming month.

Let’s take January’s goals here as an example. It may look simple, taking a course in copywriting, but you would want to include doing the homework, writing sample sales letters and having them critiqued, etc. If you are reading an ebook on copywriting, your goals might be to read a chapter every two days, then put it into practice, etc.

Step Four: Put It Into Action

Now that you have a plan, make it happen. This means you’ll need to actually do the actions you’ve planned out. Hang your daily or weekly goals where you can see them in your workspace and add them to your list each day so you will remember to actually complete them. You may need to take some time every couple of months to reevaluate where you are and whether you need to adjust things or not . . . not all plans work out perfectly.

All this planning is going to take some time. You have nearly a week before New Year’s Day, so get cracking!

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4 comments

  1. You have broken the steps to take to actually accomplish things very well. Thanks for sharing them. Extremely helpful!

  2. Love this stuff! With the New Year just around the corner and the holidays upon us – it is a great time to reflect on goals past ones and future ones. Although I feel that if goals are not acted upon that they are forgotten or disappear so creating an existence structure really does help to fulfill on your goals. A definate timeline and specific measurable results along the way that let you know whether or not you are on track to meet those goals. I did this which I call: Forward Backward tracking of my goals for when I began my Scentsy Candles Business. I started out by doin a favor for a friend because she needed a recruit to win a contest. After I realized that there was definate potential for a stay at home Dad to make some real money – I sat down and created a plan for my growth. I looked out six months and worked backwards to today and had a map to follow. It really does work!! I now have a full home based and home grown successful Scentsy Candles business and website http://www.get-scents.com UIf you have questions on the forward backward tracking plan feel free to email me with your questions at carlos@get-scents.com

  3. Love it. Goals, sub-goals, and action steps. It’s my experience that using this approach you’ll achieve your goals … and faster than expected!

    I just wrote post on this as well, including a discussion on setting SMART goals for your 2010 Internet Marketing strategy.

    http://bit.ly/7v4GAo (template included)

  4. Excellent template for working through your goals and achieving them, Steinar! Thank you for sharing that.

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