Promote Your Business with Interviews
Every Monday, I publish an interview with a work at home mom here on At Home Mom. While you might find these interviews inspiring, they also serve another purpose for the actual person being interviewed. That purpose is promotion. When I put an interview on this blog, I include links to the business website and products.
You can promote your own business the same way. There are plenty of venues where you can be interviewed, not just blogs. Online, websites and blogs are your best bets, but there are also podcasts and videocasts that are looking for new material. Offline, local radio stations and newspapers are excellent places to showcase your business.
I´ll let you in on a little secret . . . pretty much anyone that is putting out regular material, be it on paper, virtual, email or video, is searching for more content. It´s hard work making sure that there is enough material to present to the public every day! By offering yourself as an interviewee, you are offering a solution to the content provider and in most cases, this will be most welcome. (just a note, larger media venues such as mainstream television are probably inundated with people wanting to be featured, so, although it doesn´t hurt to try, don´t be disappointed if you aren´t accepted)
To be sure, there are some guidelines to follow when you are being interviewed, whether it is live or just filling out a questionaire that you were emailed. Here are a few points to keep in mind:
- Don´t make it sound like an ad. While talking about your business is fine and expected, if you are all hype, the interview might be rejected because it sounds more like a commercial.
- Be real. Don´t try to sound like a supermom, unless you are one, of course! People relate to real people and will be more likely to check out your products or services. Letting them know that you struggle with life/work balance like everyone else will help people feel like they know you and that leads to trust, which leads to sales.
- Give contact information. Make sure that the readers or listeners are able to find out more about you. Don´t say “I have a chocolate business.” Instead say, “I run Chocolate Bunnies, Inc.” Give a website or email where people can reach you or see your products, or an address if you have a shop in your home. Spell out any difficult words in your website URL to make sure people can easily type it in when they go to look for you.
Have you ever done an interview as a method of promotion? Would you? Why or why not? Let me know in the comments!
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The timing on this post is great, as I just did my first in what I hope will be a series of interviews with freelancers. It should be up on the blog this week!
Perfect, I´ll be popping over to check it out.
Good advice, thanks!