“Does article marketing really work?”

“Is it just for link building? Traffic? What’s the point?”

These are just a couple of recurring questions I’ve been seeing around the internet about article marketing. If you’re not in the business of writing, the idea of creating articles and giving them away for free to anyone who wants them seems a bit weird. Once you’ve started using this marketing method, you’ll realize that it’s a great idea!

How does article marketing help your business? Let’s take a look.

• Backlinks. Every time your article is submitted to a directory, you get a link from that directory to your site. Not only that, but if someone wants to pick up your article, then you get yet another backlink, using your anchor text.
• Expert status. You know how some wahms are EVERYWHERE online? Well, part of that is through article marketing. They do a lot of other marketing, too, but getting articles out there with your name on them will help people see you as an expert in your field.
• Traffic. While the traffic from article marketing isn’t always huge, it does provide a steady trickle . . . or stream once you’ve built up a lot of articles.

Anything that can help boost your visibility online is beneficial, so it makes sense that article marketing is a good way to go. As long as you are turning out great articles that reflect your work ethic, you’ll be building up a reputation online. Best of all, it’s totally free!

Need to know more about article marketing? Try my ebook, Article Marketing Step by Step . . . it has everything you need to start from scratch and get your name out there!

Other Posts You May Enjoy

• Article Marketing: No More Excuses
• Article Dominance, Is It Worth It?
• 3 Ways Squidoo Can Help Your Business
• 5 Reasons You Should Be Using Squidoo
• When Losing Money is a Good Thing