Article Marketing: No More Excuses
Article marketing is something that too few business owners make use of. It`s the perfect way to start marketing your business since it is free and reaches a large number of people, not to mention article marketing boosts your site’s SEO, making it more attractive to search engines.
I`ve been doing article marketing, for my own sites and other people, for years and I can honestly say that it is very, very effective if done right. But unfortunately people tend to have a lot of excuses as to why they can`t use this type of marketing. So, I`m here to get rid of all your objections and start you on the path to effective article marketing. 
I can`t write.
I hear this one ALL THE TIME. And it might be true. Maybe you suck at writing. But that doesn`t mean you can`t use article marketing. You have two options here. One, learn to write (go buy my ebook, Article Marketing Step by Step and you`ll be turning out articles in the next hour or so) or two, hire a professional writer to do the work for you.
I don`t have time.
Who does these days? The good news is that you don`t need to spend hours and hours submitting your articles to hundreds of directories. And no, I`m not going to recommend an automatic directory submitting software. If you know WHERE to submit your articles, you can get the same results in just minutes a day. I highly recommend starting with EzineArticles, which is the main site that I submit to.
I`m broke.
Good news . . . article marketing is totally free if you do it yourself. If you can`t hire a writer, then use my step by step guide to write 5 articles of your own and then follow the directions to rewrite each of them 3 times and presto, you`ve got 15 unique articles to submit to different directories!
I don`t know how.
This is NEVER a good excuse for anything, so just put it right out of your head. You can always learn how to do something. Always. And article marketing is no exception. There are some free resources available out there, including a Squidoo lens that I wrote with helpful tips on article marketing which you can see here.
I`m already marketing in other ways.
Add article marketing to your roster. It`s free and if you go with a writer, you can do it with very little time investment and big results. Honestly, if you carve out 15 minutes a day to work on articles and submitting them, you`ll be able to boost your visitors drastically.
I don`t know what to write about.
All you need to do is look at your target market. Let`s say you sell all natural soap, for example. Who buys this soap? Perhaps mothers, people interested in living green and people with allergies to chemicals, to start. So you would look at producing articles that are aimed at these people and that would direct them to your product. So you might write about the benefits of olive oil (used in your soap) on children`s skin or how allergens in regular soap can cause problems. There is a never ending list of ideas for articles as soon as you start thinking about your audience.
If you`re still feeling overwhelmed or not sure if you want to try this method of marketing, then I would suggest heading over to read my Squidoo lens to learn more about article marketing and then buying a copy of my book, Article Marketing Step by Step, which can be downloaded and read immediately. It has a 30 day money-back guarantee, so you can try it and see how you like it.
Great tips! I know I should article market more, I just have to kick my own butt to get it in gear