Adding That Special Touch
People love personal touches and if you can give them that in a business transaction, they will most likely come back for more. There are many ways to add a special something to your orders and transactions, here are a few ideas to get you started.
- Take note of birthdays and send out a little card, nothing over the top, just a short note saying “Happy Birthday from YOUR COMPANY”. If you like, you can include a gift certificate for a free product or sample, but just the card is fine. Whatever you do, don´t turn it into a salesletter, that won´t go over well at all.
- Add something special to your packages. If a client has ordered a good amount, or is a repeat customer, why not treat them to a freebie? A simple addition of a low-cost product (perhaps an applicator sponge with an order of custom foundation or something similar) will be unexpected and welcome. You can bet that customer will think of you the next time he or she needs the same product.
- A personal note, handwritten is a great way to thank someone for ordering. The fact that you took the time to write a note is often very touching. Of course, this only works if your business is still fairly small, if you´re sending out a thousand orders a day, you can´t possibly write a note for each one!
- Taking a moment to think about your packaging can do wonders for your business. Don´t get too complicated, but perhaps the addition of a simple ribbon and bow to a feminine product would be enough to make it stand out from the rest.
How do you personalize your business?
I think that the personal touch in business has been largely lost. Companies that do things like what you suggest are bound to stand out from their competitors.
A handwritten note is something you should consider only if you have decent handwriting! However, you can find people with lovely handwriting to “ghost write” for you.
Laura, you´re very right. I love it when I buy something and they include a little extra something, but it is pretty rare.
Michael, finally coming out of the woodwork!
I would take your advice, since my handwriting is quite terrible.
I prefer to send a handwriting mail to my son.
And he do the same,
Hope computer will not break this thing.