Image Via Maegan Tintari
Trying to be a great mom and a business person is difficult. If you are anything like me, you will know how hard it is to organize your time so that everything works. When you are a mother, you have loads of things that you need to take care of each day. Your children need your constant attention, but you also need time to focus on your career. If you are launching a business from your home, as many moms do, you need a few tips. Here is how you can launch your next successful business idea.
Step 1: Finding the Right Concept
The first thing you need to do when you are thinking of launching a business is come up with the perfect idea. Businesses are nothing without the right concept. Saying you want to be a businesswoman when you have no idea what business you want to run is ludicrous. It might surprise you to learn that your children can help you with your concept. Children are imaginative by nature. When you are thinking about new ideas, you should run them by your kids. Sometimes, your kids will come up with ridiculous notions, but other times they might strike gold. As adults, we learn to curb our creativity. Children don’t. They always think big, and so they are the best people to talk to.
Step 2: Will It Work?
Deciding whether something is a viable business idea is hard. By your nature, you are an unreliable source. You have a bias attitude towards your idea. Of course, you think that your idea will work. You need to ask other people about your idea so that you can see what people think. Talk to your partner and friends about your business plan. Encourage people to be honest with you about the possible drawbacks of your company.
Step 3: Financing and Sponsors
When you have a solid idea in mind, it is time to talk finances. Finding the capital for your business will not be easy. People are not going to queue up to throw money at you for no reason. Instead, you need to work to convince people that you are worth their investment. Come up with a business pitch for possible investors. You need to do some vital market research and ensure that you have thought of every eventuality. If there are any holes in your business plan, people will have no faith in you.
Step 4: Registering Your Company
Once you have some financial backing, you need to register your company. You can register your business online, but it might take a week or two to process. It is best to use a business address, rather than your home address for your business. If you work from home, you can get a virtual office address from Regus or a similar property agency. That way, you don’t have to hire an actual office, but you get a ‘virtual office space.’ That means that you can use a professional address for all your business duties.
Step 5: Recruiting People to Help
You are not an island. You need people to help you if you want your business to be successful. You might want to hire some freelancers online who can help you on a project by project basis. That way, you don’t have to worry about paying people a salary; you can just pay the for each project they do for you. You could also consider getting a virtual assistant who can help you with mundane tasks. Working with people doesn’t always mean that you need to see them. You can work with people online and do all your business via virtual means.
Step 6: Marketing Your Idea
When your idea is off the ground, it is time to get marketing. As a modern woman, you likely know a thing or two about social media platforms. You would have had to have lived under a rock for the last ten years to miss the advancements of Facebook and Twitter. Now you can use social media to your advantage. There are loads of blogs online that can help you to learn social media marketing techniques.
Step 7: Reaching Out to People
Networking is a vital part of any business. You need to make smart business connections if you want to be successful. If you have not got the time, with your various family restraints, to network in person, you need to find other ways. You can reach out to people online via various streams. You should ensure that you have a strong business profile on LinkedIn. Connect with people online and try to reach out to them. If you can’t meet people in person, you can ask them to have a quick Skype chat with you when you have the time.
Step 8: Making Time for Business
One of the biggest problems you will come across when you start a business is finding the time to focus on work. When you have a family, it can be tricky to dedicate certain hours to work and nothing else. You need to make the most of your time so that you can make your business successful. When your kids are at school or play group, make sure that you use your time wisely. You need to create a distinction between work time and relaxation time. Schedule your free time so that you make every minute count.
Step 9: Focusing on the Big Picture
When you are dealing with tiny details and projects, you might lose sight of the big picture. You need to make sure that you remember what you are working towards and what your goals are. Make a step by step plan of action for your business. Set deadlines and dates so that you have targets each week. When you find that you lack motivation, take a break. Forcing yourself to work when you feel unproductive is always a mistake. Give yourself time to think things over so that when you return to your work, you are well-rested.